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Any profitable venture of the world is built on the love and community of returning users. With the news that McDonald's just rolled out its loyalty program, franchises everywhere should be considering the loyalty program. After all, digital sales rarely happen through a direct customer call anymore. Read more...
For some categories, the opportunities might be far bigger than the threats if they consider a quick mix of innovation, digitisation and diversification. International Air Transport Association (IATA) has predicted passenger revenue losses of up to $113 billion considering a conservative 19 percent loss, which arguably can increase by quite a bit. Sanitisers and toilet paper rolls are being hoarded with as much ferocity as gold bars. Read more...
South Koreans have so meticulously blended western influences with their home influences, it is a masterclass for every brand that desires to be both culturally relevant and economically potent. In India, Korean dramas just last year saw a whopping 370% growth on Netflix, and the language learning app Duolingo ascertains Korean is presently the 2nd fastest growing language in the world. Read more...
A Turkish Bishop, adored across Europe for his benevolence and repackaged centuries later by an American poet and a cartoonist, became the most popular brand ambassador on Earth. This is the Christmas spirit we have been sold in a million books, movies, plays, songs, jingles and ads. Santa Claus is the true epitome of brand recall across ages, strata, race and nationalities. Read more...
For marketers, social research would become the only credible source of information upon which business decisions shall be forged in the post-Covid-19 decade. If All the President’s Men was made today in place of 1976, the phrase “follow the data” would have been used rather than “follow the money”. Data miners were already living more lavishly than gold miners; now they have the power to play God every now and then. Read more...
As customer needs and habits change, brands have the added responsibility to be able to mirror their customer’s personality to stay relevant in their purchase journey. Empathy and kindness hence not only become a business necessity but also a brand reality. Modern brands need to vouch for being good enough for the world rather than the intimidation of asking are you good enough for me. Inspiration takes precedence over aspiration. Read more...
The manifestation of a passionately sacred dream in a profitable business is possibly the epitome of happiness for a founder. Especially considering today’s negligible success rate of 1% and the mere Rs7,000 (about $100) needed to start a company. We all want to be the sole hero of our stories, the Iron Men to our Stark Industries. Read more...
